There is a magical place called Cloud Island, where seven happy and fun-loving little chickens live. They all have very different personalities, and each one is a different colour of the rainbow. They are Cherry, Orange, Lemon, Kiwi, Berry, Indigo and Violet, and so they are called Rainbow Chicks.
Rainbow Chicks and the world of Cloud Island are founded on positive educational concepts. With its warm, soft design and peaceful, safe environment, the series encourages creativity, stimulation and teamwork.
The series and its characters came out of a warm, happy dream. Everything about the series has that dream-like quality, and our ambition for the series is to share the dream with children and their families all around the world.
Positive behavioural role-modelling and the uplifting effects of music are at the heart of the series, helping it to give a warm and happy audio-visual experience to children and their families as they develop through childhood.